Thoughts from a first time Self-Publisher Part 3.

Trying out a new format:
Best Part of my week (so far): Shipped out 4 games for previews on Monday. One went to Alex at Boardgame Co, one to William at The Hungry Gamer, one to Richard at Jender’s Gaming (shipping to Sweden is expensive!), and one to John at A to Zed games. I also had the opportunity to hang out with a very good friend and fellow game designer, Emily Willix of Small Furry Games. I picked her and her husband up at the Syracuse airport post GenCon and we played some games (Super Snipers being one!).

Most stressful part: Time (this may be a pattern). I’m trying to go on vacation next week and having to wrap up a ton of stuff at work and with this project. I do look forward to some relaxation and chances to play more games though!

The Numbers:

I’m writing my blog early this week (it’s Tuesday at 5:18 EST) so this represents only the changes since the last blog.

FB page- 128 followers. No change

Public Group- 45. 47 (+2)

Private - 61. 64 (+3)

Pre-launch- 79. 120 (+41)

Email list- 174. 283 (+109)

Discord- 54. 55 (+1)

TTS- 104 subscribers. 108 (+4)

YouTube- 18 subscribers. No Change

I did increase my ad spend to $30 a day to better meet my goals (and because the ads are doing really well!)

Two metrics that I’m paying attention to are the cost per lead and my email open rate. Right now both are doing better than the “benchmark numbers” that Sean of Crowdfunding nerds discussed. Cost per lead is $2.11, meaning someone goes to the landing page for every $2.11 I spend. The benchmark for this one is $2.50. And my email open rate is at 44% (anything over 35% is considered “great”).

I really wanted to delve into other topics today but my Time has been cut short. Not sure if I will find time to do the blog next week, but definitely after that! Thanks for reading!

-Galen-